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Reaching Out to the Blogosphere
By Lorna Doone Brewer
Throughout the experience of authoring this blog, I have no doubt that we will bombard you with the idea that your nonprofit should have a blog of its own. We’ll lay out zillions of reasons that it’s good for your organization, most of which will somehow be connected to marketing your nonprofit organization. In addition, we’ll probably give you a fair amount of information on how to get your own blog started.
But not today. Today we’re going to tell you why you should have other people blog about your organization. If there are a zillion reasons that you should be blogging yourself, then at least five billion of those can be accomplished by having someone else blog about you. Some of these include:
- Their endorsement will give you more credibility.
- A link to your site gives it “Google Juice.” (You’ll rank higher in search engine results.)
- They might have a whole new audience you’ve never catered to before.
- New audience = New donors and volunteers
- You can get “clips” to include in grant applications.
- It’s FREE advertising.
- You’ll have an excuse to read all those blogs you were reading anyway. (AKA, “It’s research.”)
While blogging hasn’t replaced traditional media altogether, many people get their news and information from the blogs they read. When more eyes are seeing your nonprofit’s mission and work, more people are going to be educated about why they should support it.
Don’t know how to go about getting others to blog about your nonprofit organization? Britt Bravo at Have Fun*Do Good has you covered with her post “10 Tips for Asking Bloggers to Write About Your Cause.”
Topics: Blogging, Marketing, Networking |
Thanks for linking to my post!